COLLECTION 1 | ISLAND TIME
When designing this collection; our first ever collection, the Whitsunday Islands was the first location to come to mind. Pristine blue water and pure white sand - it was the perfect compliment to the collection's print and colour palette. We refused to shoot anywhere else. We wanted the whole campaign to feel like you're on an island, and we succeeded.
Over five full on, adventurous days of shooting, Island Time encapsulates the Whitsunday Islands in all of its magic. On the first day, we shot a whole bunch of green palms/jungle looks on Hamilton Island where we stayed. The wind got to us a little bit so we spent the rest of the day planning specific spots and photo styles.
On the second day, we travelled 2 hours out to The Great Barrier Reef which was another world under the ocean. We mainly focused on videography at this location, swimming with beautiful fish and in between coral. The water colour was amazing and really makes our campaign video.
The next day, our location was the stunning Whitehaven Beach and Hill Inlet. We mainly shot with the drone at Hill Inlet and filmed some establishing shots for the campaign video as well as focusing on a tiny strip of sand surrounded by clear water. Most of the product photos you will see on our website were shot on the actual beach of Whitehaven. This was my vision since the beginning - to have a clean background of white sand and blue water to really compliment the swimwear. This day was massive but such a success. That night we went back to the resort room, ordered room service and spent the night going through all the content we had shot and pin pointed what we were missing and what we still needed to get. This is what we did on our last day, as we got creative around the island.
Island Time is such a massive accomplishment for us as we put in so much hard work, money, love and time and we are so proud of how the campaign turned out as well as the bikinis themselves of course.
Our next collection is already in the making... and maybe even the one after that. Stay tuned honeys, we've got you.
Oceans of love,
MAHALO SWIM X